Behrouz Biryani: Worthy the hype?

In India, since ages, we are divided by caste, religion, ethnicity, and recently trapped under lockdown. But our love for biryani unites us as a country. Fragrant long-grain pearl color basmati rice and layered with meat and spices make us drool by this thought. And to leverage this natural gastronomy of the Bongs, Behrouz Biryani is the latest entrant in the era of cloud kitchen in the “City of Joy.”
The brand story goes like 2000 years old traditional biryani recipe was lost when King Cyrus laid siege to the Persian kingdom of Behrouz, which was later discovered by Sir James Casily. Folks behind the brand got old of this age-old secret recipe and claimed to recreate those flavors. I am not questioning facts and fiction, but of course, this has enhanced my marketing skills. 😀

Available in cities across India, order from Behrouz Biryani using website, mobile app, and food delivery partners. As shown in the sites, the packaging is spic and span, big black box with Behrouz written in the golden letter on it looked royal. The box had a miniature of the same black box inside for biryani with two tiny containers for mint raita and gulab jamun. It also has a pouch with a wooden spoon, tissue, and mouth freshener.

In my order, there were Dum Gosht Biryani (INR 451) and Lazeez Bhuna Murgh Biryani (INR 363). Aside from this, is there another surprise order which you will find soon.

Dum Gosht Biryani by Behrouz Biryani

Biryani had an alluring aroma of kewra, but no traces of almonds and raisins were found, as shown on the website. Running fork through various layers reveals perfectly cooked, decent-sized boneless meat chunks laid on saffron tinged medium and long grain basmati rice and slow-cooked on charcoal fire with claimed seven secret spices. There is a hint of sweetness in flavor from the fried onion.

Lazeez Bhuna Murgh Biryani by Behrouz Biryani

Kolkata biryani lovers will be disappointed about the high amount of spices in this and the absence of potato. The biggest disappointment is the quality of rice. At this price range, it is expected to be prepared with only long-grain rice, and the rice was sticking to each other. Missed the fragrance of ghee and fat from meat to enhance the flavor of the rice.

Raita was not watery but lacks the freshness of mint flavor. Gulab jamun was tough, which will annoy any sweet connoisseur. The quantity of rice is more for one person but not adequate for two adults, as claimed.

Good: On-time delivery, royal packaging, freshly cooked and excellent meat quality
Bad: No dry fruits, price, quantity, rice quality, raita, and gulab jamun
Ok: Taste
Worth the hype? Thanks to the unique marketing strategy and 2000 years old recipe tagline create a lot of curiosity and hype – does not worth the exorbitant pricing.

During the month of Ramadan, I generally go out to enjoy haleem as street food. But due to recent restrictions during lockdown was looking to order this online. Thankfully Behrouz Biryani is preparing Ghost Haleem exclusively during Ramadan.

Ghost Haleem by Behrouz Biryani

The haleem is slow-cooked till smoothly mashed with meat, wheat, barley, gram, dry fruits, and mixed with spices and onion to give it silky mushy texture. Preparation is rich and spicy, with an explosion of flavors. Squeeze a slice of lime on it to enhance the taste.

Must try this with flat Arabian pieces of bread, or Khubus came neatly packed inside the box. Won’t claim as one of the finest haleems I ever had but a decent option of course. The portion size is unimaginably less for a price tag of INR 242.

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